Most growth plans rest on assumptions that have not been tested against how customers actually buy. Common problems are a sales approach the team cannot deliver, a new product existing customers will not adopt, and targets set at approval and never checked again.
We help management teams and investors decide how to grow faster, and give boards and investment committees clear, evidence-based choices they can agree on.
What we do
The questions we answer
We focus on the growth options actually open to the business:
- Which customer segments will drive the next stage of growth, and which are saturated?
- Can the sales team deliver the approach the plan assumes?
- Will existing customers buy a new product in an adjacent category?
- What are customers willing to pay for, and what do they not value?
We answer these questions with primary research: interviews with customers, prospects, lost accounts and channel partners. We then rank the growth options by what the evidence supports.
How we help
Our growth strategy services
Each engagement is scoped to the question you need answered. Timeline and deliverables are agreed upfront, and the scope grows only if the findings require it.
Go-to-Market Diagnostic
Assesses whether your sales and marketing approach matches how customers in your market buy.
Go-to-market assessment · Priority deployment map
Commercial Engine Review
Assesses whether your sales organization has the people, process and capacity to deliver the plan.
Engine assessment · Gap analysis
Acquisition Strategy & Screen
Defines the case for acquisitions, then identifies and screens the targets that fit it.
Acquisition strategy · Screening criteria · Target longlist
Business Plan Build
Builds a three- or five-year business plan that holds up to lender and investor scrutiny.
Business plan · Model · Board presentation
Exit Readiness Assessment
Reviews the growth story from a buyer’s point of view, before a sale process begins.
Readiness assessment · Prioritized roadmap
Full Growth Strategy
Covers the full growth plan, including markets, customers, sales approach and the business plan, delivered to your board timetable.
Full report · Models · Executive deck · Partner readout
Value Creation Plan
Builds the 100-day plan and value creation plan after a deal closes.
Value creation plan · 100-day plan · Board presentation
An initial diagnostic, for qualified clients
For qualified clients, we offer a short, targeted assessment that stress-tests the assumptions most likely to change your decision. A larger engagement follows only if the findings justify it.
Why Wykeham
Built for the ownership period
Partner-led from start to finish
The Partner who scopes the engagement leads the analysis and signs off the final recommendation. We do not use junior teams.
Industry and subject-matter expertise
Each team includes senior strategy consultants and a Domain Specialist from your industry.
Evidence and assumptions you can check
Every key conclusion is linked to its source, and every key assumption is stress-tested, so your investment committee and board can make the decision and defend it.
Fixed scope and fee
Scope, timeline, fee and deliverables are agreed upfront. We charge for the deliverable, not for consultant time.
A clear recommendation
The final report states which growth options the evidence supports, what changes the economics, and whether to fund, defer, restructure or drop each one.
Commercial strategy for foundational AI chokepoints
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